Part of a social media campaign for Shell. Powering Progress was a recruitment initiative with the aim of spreading awareness to potential new employees of Shell’s transition to net-zero emissions.

I was asked to create double exposure imagery using portraits set against a forest, a city and a 3rd world industry.

Agency: Edelman

As the world entered a lockdown in 2020, Microsoft wanted to produce a suite of e-books to guide users through the remote working process. Each book was to focus on a different aspect of remote working: Embracing the new world of work, data analytics and cyber security.

I created a look and feel and carried it across the 3 books to produce 3 interactive PDFs.

Agency: MRM McCann

Wild Spaces was a campaign by the Butterfly Conservation to prevent some of our most treasured butterflies from becoming extinct.

Encouraging nature lovers to link the countryside to the city by planting their own wild spaces and creating colour corridors across the UK in which butterflies could thrive.

I designed the look and feel using hyper-saturated cutouts of wildflowers and butterflies to create the visually stimulating colour corridors for this campaign.

Shown here is the landing page and Facebook ads.

Agency: The Good Agency

The Prince's Trust wanted to produce a quarterly newsletter for their supporters. Using their vibrant brand guidelines, I worked alongside a copywriter to come up with two distinct concepts for an 8 page A5 magazine.

The client chose their preferred elements from each concept and I completed the designs for the first edition of the newsletter shown here.

Agency: The Good Agency

Logo and visual identity for Tillemetry.

Tillemetry is an integrated data collection system, which is used by tills at point of sale. There are three component parts of the system which work collaboratively – till software, a reporting site and dashboard interface.

The logo design acknowledges the three integral components of the system in the form of three cubes which are locked together and form part of a dynamic grid.

I was responsible for the logo design and visual identity.

Agency: Ignis

Summer Campaign for the Royal Horticultural Society, targeting family days out, particularly families with children.

I worked with a copywriter to come up with three concepts for this summer DM. It had to be designed as a self-mailer and each concept had to incorporate a tear-off voucher.

The DL roll-fold was the design chosen to move forward with.

Agency: The Good Agency

Taylor Wimpey wanted to create some branding to be used across their Major Developments (Housing developments of over 1000 houses).

They wanted visual identity for each of the six categories under Major Developments: Place Building;, Play; Retail; Landscape and Biodiversity; Infrastructure; Community.

I designed colour-ways and a set of icons to represent each category. The icons worked in such a way that they could be used to build environments unique to specific Major Development sites.

Agency: Big Kid

Toolkit for Benson & Hedges Additive Free. Cigarettes for smokers who prefer their ingredients to be natural and not tampered with.

I was responsible for the design and layout of the toolkit and the design of the point of sale elements.

Agency: Ignis

Transmission are the world’s largest independent global B2B marketing agency. They developed an online data analytics tool to give insight into how respondents’ opinions and priorities differ across firmographic segments, and were to produce a report outlining their findings.

I helped them by developing a look & feel for their report, using images created by their 3D artist. The images illustrate the way in which the online tool works by connecting the data.

After finalising the look & feel and template pages, I designed the whole 66 page document.

Agency: Transmission

Leaflets explaining the 3 career programmes available at Taylor Wimpey: Graduate Programme, Apprenticeship Programme or Management Trainee. To be picked up by 14-18 year olds at various Careers fairs around the UK. 

I was responsible for creating a look and feel for Career Journeys. I also created a brand identity for Career Journeys by Taylor Wimpey to be used across the 3 different career programmes.

The hand drawn elements add a playfulness to appeal to the target audience.

Agency: Big Kid

A direct mail piece with the aim of sending a big thank you to all the generous supporters who had donated to the Dog's Trust over the past year.

I worked alongside an art director and copywriter to produce this pack which included a 12 page A5 newsletter designed as a mini-magazine using a newsprint stock.

Agency: The Good Agency

A local reptile shop wanted to update their logo, signage and website. I created a fun, approachable logo and brand identity for them. This was carried across the signage for the shop front and website design.

EY Fabric provide insights and services to build a better working world. They were to produce five films explaining how to use their new cloud based technology, EY Fabric Layers.

My job was to storyboard animations for each of the films: The Developer Layer, The Intelligence Layer, The Data Layer, The Cloud Layer and The Business Enablement Layer. The animations would accompany a voice over walking the user through the capabilities of each Layer.

The animations had to be created in the style of the EY Fabric iconography.

Agency: Transmission

A brand awareness campaign for ABTA to increase awareness among 18 - 24 year old holiday bookers, whilst still talking to families and +55s.

I created a set of characters to represent all of the target audiences and designed a set of scenarios for each character. I designed print ads, web banners and social posts for each of the characters, as well as storyboarding animations for 2 of the target audiences.

I worked alongside the Creative Director.

Agency: Big Kid

Cats Protection wanted to produce four facebook static ads to encourage donations in memory of loved cats and cat owners. Two ads were to focus on cats in memory and two to focus on cat-people in memory. Each route needed an idea around looking for a way to remember loved ones, and looking for a way to celebrate the memory of loved ones. The different executions were for testing purposes.

I worked with the copywriter to create the ads using the cats-in-memory motif alongside emotive typography and imagery.

Agency: The Good Agency

Mobile app interface for Urban Visions. An augmented reality app which uses a scanner to bring to life limited edition packs of B&H. Five artists created animations which are projected from the special packs when they are scanned. The app also enables the user to download a wallpaper from each of the five packs.

I designed the pages for the app.

Agency: Ignis

A quarterly coffee table magazine mailed out to First Direct customers.

I worked on this project alongside an editor/writer. He provided the content and I provided the design, art direction and layout.

This was the pilot edition which we created for the pitch. We went on to win the business.

Agency: TMW

The car with all the answers. This piece of Direct Mail for The new Nissan Note was designed to look like a puzzle book.

I worked alongside an art director and copywriter who were responsible for the concept, I was responsible for the design, layout and design direction.

Agency: TMW